Leading consumer insights agency, Kantar Worldpanel, in their latest data covering the 12 weeks to November 8th show SuperValu now has a 0.5% lead over its nearest competitor. A strong quarter saw it increase over-the-counter sales by 2.5%, year-on-year, which boosted its overall market share to 24.6%.
Tesco’s market share now stands at 24.1%; down from 24.8% at the same time last year and from 24.5% in the preceding quarter. After a period of recovering till sales, Tesco saw its sales drop by 0.7% in the last quarter and was the only player not to see growth at the tills. However, Mr Berry said all is not lost for the company. “Tesco continues to see a positive volume performance, with more items sold this year but at a lower price point, leading to a slight decline in value sales. With the prospect of a boost in consumer spending this Christmas, Tesco’s festive offer is sure to be geared towards regaining the top spot at such a vital time of year.”
John Lowe the Money Doctor said “What we are seeing is living proof that the consumer wants value when they shop. Better in our pocket is the new philosophy and shopping around is now an accepted standard. SuperValu is a true success story.”
Dunnes saw sales rise 3.3% in the last quarter, with its market share amounting to 23.7%. The German discounters’ combined market share is now 17.2%, with Aldi boosting its sales by 3.6%, but Lidl seeing an 11.2% increase at the till. Lidl was also the only retailer to expand its customer base over the past 12 weeks; recruiting more than 40,000 new shoppers this year to date. Most of Lidl’s growth has come from expansion in the Dublin area.